Companies aren’t lacking when it comes to good ideas and yet many products never get to the consumer. Since the purpose of product development is to generate a positive return on investment, not getting to market seems like failure. It can be a learning tool. When you understand what goes wrong and why, changes can be made to prevent similar problems next time. Over 20 years, Surfaceink has successfully helped deliver more than $200B in products to market. Here is what we’ve learned in the process:

 

by Nathan Donato-WeinsteinSJECONOMY.COM

 

Perched in a display case inside the downtown San José office of Surfaceink is a hit parade of consumer electronics: Palm devices, Apple iPhones, Amazon Kindles, and  enough routers, printers – even a few toys – to stock a Fry’s megastore.

 

SAN JOSE, CA: SurfaceInk, the leading provider of consumer device engineering and product development services since 1999, announced that it is working with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, to provide reference designs for upcoming smart wearable and IoT solutions based on the Qualcomm® Snapdragon™ Wear 1100 processor. The announcement comes as WeBandz, a smart wearable tracking bracelet for kids, comes to market. SurfaceInk provided full cycle product development on WeBandz and incorporated the Snapdragon Wear 1100, designed for the next generation of targeted-purpose wearable segments and CSR102x Bluetooth® Smart 4.2, into its design.