Companies aren’t lacking when it comes to good ideas and yet many products never get to the consumer. Since the purpose of product development is to generate a positive return on investment, not getting to market seems like failure. It can be a learning tool. When you understand what goes wrong and why, changes can be made to prevent similar problems next time. Over 20 years, Surfaceink has successfully helped deliver more than $200B in products to market. Here is what we’ve learned in the process:


Silicon Valley product design and development pioneer Eric Bauswell has had quite a journey. From his early mechanical engineering and design days at Jacobsen Textron and Boeing to his groundbreaking design and development for Apple’s most innovative products (as well as work with Intel, Amazon and Green Toys) at his own firm Surfaceink, Bauswell has helped deliver to market more than $200 billion in products. Not bad for a kid born and raised in a small town in Iowa.


by Nathan Donato-WeinsteinSJECONOMY.COM


Perched in a display case inside the downtown San José office of Surfaceink is a hit parade of consumer electronics: Palm devices, Apple iPhones, Amazon Kindles, and  enough routers, printers – even a few toys – to stock a Fry’s megastore.


SAN JOSE, CA: SurfaceInk, the leading provider of consumer device engineering and product development services since 1999, announced that it is working with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, to provide reference designs for upcoming smart wearable and IoT solutions based on the Qualcomm® Snapdragon™ Wear 1100 processor. The announcement comes as WeBandz, a smart wearable tracking bracelet for kids, comes to market. SurfaceInk provided full cycle product development on WeBandz and incorporated the Snapdragon Wear 1100, designed for the next generation of targeted-purpose wearable segments and CSR102x Bluetooth® Smart 4.2, into its design.