Companies aren’t lacking when it comes to good ideas and yet many products never get to the consumer. Since the purpose of product development is to generate a positive return on investment, not getting to market seems like failure. It can be a learning tool. When you understand what goes wrong and why, changes can be made to prevent similar problems next time. Over 20 years, Surfaceink has successfully helped deliver more than $200B in products to market. Here is what we’ve learned in the process:


by Nathan Donato-WeinsteinSJECONOMY.COM


Perched in a display case inside the downtown San José office of Surfaceink is a hit parade of consumer electronics: Palm devices, Apple iPhones, Amazon Kindles, and  enough routers, printers – even a few toys – to stock a Fry’s megastore.