insights & strategy

Companies aren’t lacking when it comes to good ideas and yet many products never get to the consumer. Since the purpose of product development is to generate a positive return on investment, not getting to market seems like failure. It can be a learning tool. When you understand what goes wrong and why, changes can be made to prevent similar problems next time. Over 20 years, Surfaceink has successfully helped deliver more than $200B in products to market. Here is what we’ve learned in the process:

 

Silicon Valley product design and development pioneer Eric Bauswell has had quite a journey. From his early mechanical engineering and design days at Jacobsen Textron and Boeing to his groundbreaking design and development for Apple’s most innovative products (as well as work with Intel, Amazon and Green Toys) at his own firm Surfaceink, Bauswell has helped deliver to market more than $200 billion in products. Not bad for a kid born and raised in a small town in Iowa.

 

by Nathan Donato-WeinsteinSJECONOMY.COM

 

Perched in a display case inside the downtown San José office of Surfaceink is a hit parade of consumer electronics: Palm devices, Apple iPhones, Amazon Kindles, and  enough routers, printers – even a few toys – to stock a Fry’s megastore.

 

SAN JOSE, CA: SurfaceInk, the leading provider of consumer device engineering and product development services since 1999, announced that it is working with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, to provide reference designs for upcoming smart wearable and IoT solutions based on the Qualcomm® Snapdragon™ Wear 1100 processor. The announcement comes as WeBandz, a smart wearable tracking bracelet for kids, comes to market. SurfaceInk provided full cycle product development on WeBandz and incorporated the Snapdragon Wear 1100, designed for the next generation of targeted-purpose wearable segments and CSR102x Bluetooth® Smart 4.2, into its design.

 

Silicon Valley Firm Expands Service Offering to Meet Global Demand

 

SAN JOSE, Calif.–(BUSINESS WIRE)–Surfaceink, the leading provider of consumer device engineering and product development services since 1999, announced today that it has acquired GPiO, a privately held venture-backed company that helps expedite hardware engineering component decision-making processes to accelerate bringing consumer electronics products to market.

 

Eric Bauswell

Founder and CEO

Eric began his career designing tractor mowers for Textron before landing in Silicon Valley where he was motivated by the challenge of fast-paced and industry leading design at Apple. As surfaceink grew, Eric expanded surfaceink to develop products for Palm, Flextronics, and Dell to name a few. He continues to be motivated by the creative challenges from Fortune 100 companies and emerging high-tech startups.

 

Chris Whittall

Director of Industrial Design

Chris works to ensure that client goals are realized through attractive and innovative design solutions. With over 20 years of experience as an industrial designer, Chris enjoys transforming complex technical challenges into beautiful and intuitive product solutions that deliver solid business results. Before joining surfaceink, Chris worked at Speck Design, Whipsaw, HP, Montgomery Pfeifer and GVO. Chris holds 45 U.S. design patents, and his work has been recognized by IDEA, Red Dot, Spark, IF, Chicago Athenaeum and Popular Mechanics.

 

Geoff Chatterton

Vice President of Software Engineering

Geoff is surfaceink’s VP of Software, and he loves seeing his award-winning products, including an Emmy and three times Best of CES, in the hands of millions of people around the world. With a focus on creating cutting-edge consumer experiences, his career has spanned 20 years across a mix of successful startups and top tier established companies including Apple, Dell, and PayPal. A recognized industry innovator, Geoff earned his undergraduate degree from MIT and has over 80 patents issued or pending.